
March 15, 2023
The scholarship period was decisive for Märta’s career choice
Entrepreneurship and innovation have always interested Märta Eriksson. When she had the opportunity to delve into both these areas at two of the world’s leading business schools, she didn’t hesitate to apply. Now, almost six years since she was selected for the K-A Bonnier International Fellowship Program (KAB-IFP), she benefits greatly from the experiences in her professional role as senior manager of consumer insights and analytics at Zound Industries.