Book launch Miljardvallen
In January 2017, Karl-Adam Bonnier Foundation invited to the launch of the new book Miljardvallen (The Billion Frontier) published by Forum for Global Business. In the book, ten Swedish companies share the experience of their export successes with the aim to inspire increased internationalization among SMEs.
Four of these entrepreneurs appeared for interviews at the launch: Fredrik Wester, founder and CEO of Paradox Interactive; Gudrun Sjödén, founder and CEO of Gudrun Sjödén; Ulf Bergkvist, CEO of Bergkvist-Insjön; Torbjörn Kronander, CEO of Sectra.
During the seminar, Bettina Kashefi (Chief Economist, The Confederation of Swedish Enterprise), Günter Mårder (CEO of the Swedish Federation of Business Owners), Lena Sellgren (Chief Economist. Business Sweden), Anna Stellinger (Director-general, National Board of Trade Sweden), and Enrico Deiaco (Dept. Director, Growth Analysis) participated.
Thomas Malmer, Forum for Global Business, presented additional conclusions on how corporate internationalization can expand in the form of a seven-point manifesto, which is also published in the book. Minister for Trade Ann Linde concluded the seminar by speaking about the government’s work to promote internationalization of expanding companies.